JD.Com has quietly launched an e-commerce store on Google Express, which is believed to be part of the company’s ongoing relationship with Alphabet Inc.
According to a report on Reuters, JD.com has launched a new virtual store on Google Express named Joybuy. This marks the company’s latest attempt at levelling the playing field with its major rivals, Amazon and Alibaba.
While Google has refrained from commenting on the new store, a JD.Com spokesperson has said that the business sis “conducting test operations during this early phase”.
The store reportedly sells a range of consumer electronics from little-known brands, with products including everything from battery charges to electric kettles, with most price points sitting at less than $100.
This comes after Google invested $550 million in JD.com in June 2018, as Google looked to capitalise on the growing e-commerce sector in Southeast Asia.
When the strategic partnership was announced, onlookers speculated that Google would profit greatly from the deal with Alibaba’s rival, JD.com. It was believed the Silicon-Valley tech giant would gain insight into the company’s supply chain and logistics network, as well as consumer data from a region that’s expected to funnel $88.1 billion into the e-commerce market by 2025.
In October last year, it was revealed that JD.com would be using its relationship with Google to break into the US market with Google’s shopping service. At the time, Bloomberg reported that JD.com’s launch on Google’s American shopping network would be the first of many, with the e-commerce company expected to break into other international markets down the track.