Online equipment retailer Klika has announced the aggressive expansion of its local operations with its recent appointment as Australia’s exclusive distributor of Ford Power Equipment, which will see it and enter the Australian wholesale distribution chain.
The new deal makes Klika the first and only Australian online retailer to partner with one of the world’s largest conglomerates. Its exclusive Ford Power Equipment product range will comprise pressure washers, portable generators, inverter generators and water pumps across both domestic and commercial verticals.
This new agreement will see Klika expand beyond its traditional pureplay presence and enter the Australian wholesale distribution chain. The agreement takes effect immediately, and gives Klika exclusive distributorship for Australia.
“Klika’s partnership with one of the world’s most iconic brands is true testament to the strength of our business and represents the next step in its evolution. We are now witnessing the merging of our local omnichannel offering between online retail and bricks and mortar, but rather than imitate our competitors by establishing physical pop-up stores, we will distribute directly via the national retail chains,” says Leo Zaitsev, director of commercial operations at Klika.
Zaitsev says this is the start of exciting times for Klika .“We are already in discussions with a number of chains which are eager to gain access to the Ford brand, which Australians have loved for over 91 years. The Ford Power Equipment range will meet the upcoming strict Australian National Clean Air Agreement standards. We were very particular during our negotiations, as stringent quality, reliability and durability requirements is paramount. It’s definitely very exciting times for us as our growing team looks forward to the journey ahead of us.”
For decades Ford has held a global leadership position in the manufacture and distribution of vehicles and power equipment, which likely make a positive contribution to Klika’s bottom line, given the success of this product range overseas. The partnership agreement will enable Klika to widen its reach to the high-end power tools market, thereby providing a more comprehensive offering to both its retail and wholesale customers.
Established as a pureplay in 2005, Klika is Australian owned and operated, has undergone sustained growth since commencement and now operates as a successful, omnichannel model. Coming in the Top 100 of Power Retail’s annual online retailer list, Klika offers over 6,000 products to shoppers covering products from fitness equipment, tools, home living, music instruments and outdoor furniture, with a flat shipping rate nationwide of $9.95. Trading 7 days a week Klika provides nationwide delivery, as well pickup and same day delivery in Melbourne.
Klika offers its customers a range of omnichannel options: customers can shop online, over the phone, select the click-and-collect option, or the traditional way of buying over the counter. In addition to this Klika offers home installation services for its more sophisticated and bulkier items.
Klika operates out of its 15,000 sqm central facility in South Oakleigh, Victoria, shipping to Australian and New Zealand customers, with satellite offices in two other countries, including the US and China. Aside from its new Ford Power Equipment range, Klika stocks a selection of private labels as well as global brands including, Sony, Breville, Apple, Huawei, educational toys from Colorific, Disney licensed toys and bedding, VTech, Uniden, Belkin, and Oricom, to name a few.
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