Australian online retailer Klika has kicked off its international expansion plans by launching into New Zealand.
Australian online retailer Klika (#58 in Power Retail’s 2016 Top 100) has announced its launch into New Zealand as part of its international expansion strategy.
Klika offers a range of products including kitchen and home appliances, power tools, fitness equipment, trampolines and more. While maintaining a strong presence in Australia, the company has focused on generating revenue from Asia and Europe, as well as launching into New Zealand.
“We think that New Zealand is an attractive market in the long term given its proximity to our Australian home base. Aas a significant part of our current product offering is in high demand with our neighbors across the Tasman, we’re excited about filling that supply chain gap,” said Klika’s Director of Commercial Operations, Leo Zaitsev.
As part of the expansion, Klika has partnered with various New Zealand operators including partnering with marketplace Trade Me.
“By partnering with multiple verticals in New Zealand, we have gained the ability to tap into customers that we may not have been able to do so quickly,” said Zaitsev. “As a result, our customers can shop more and get their parcels quickly when it matters most, and bring unprecedented levels of relevancy and timeliness to their shopping needs.”
Head of Trade Me, Stuart McLean, said: “We’re stoked to have Klika join Trade Me’s stable of international sellers. Kiwi kids love trampolines and gazebos are a hot ticket item over summer, so we reckon our members will benefit from their range.”
While products are currently being shipped out of Australia, Klika is in discussions with a number of logistics partners in New Zealand with a view of setting up local warehousing, to shorten the delivery time and expand its offering to include bulkier lifestyle products.
“We have run trial campaigns on a number of online platforms with products being shipped out of Australia, and even factoring in the associated shipping fees and delivery time-frames, we are able to deliver products to New Zealand customers in some instances 30% cheaper than they could buy them locally, and in just 4 days from purchase.”