In a surprising twist to the ongoing pricing battle in the virtual marketplace field, Quicksales has moved towards a ‘100% FREE’ model for seller fees.
How can an online marketplace swell the ranks of its members when it is constantly being overlooked in preference of more established platforms? Abolish all fees, that’s how.
Or at least, that’s what the classifieds-style website Quicksales is probably hoping, as it unveils its new seller pricing structure today. As of May 1, 2013, the platform has been rendered completely free for sellers to list products.
We are very pleased to announce that from today quicksales is 100% FREE to sell. That’s right, no final value fees whatsoever irrespective of what you are selling or the category in which you sell. 100% free to sell across the board – no exclusions, no disclaimers and no question that quicksales is the best value marketplace in Australia, if not the world!
As other websites and suppliers put their prices up, quicksales is not just putting prices down but abolishing them all together.
— Quicksales announcement
The marketplace, stablemate to the Carsales business, has effectively fired a shot across the bow of its larger competitors, such as eBay (and, by extension, Gumtree) and Amazon. In fact, it adds a fantastic new twist to the ongoing pricing war between the virtual marketplaces. Quicksales even alludes to the saga in its announcement.
“On the day that a certain other website is increasing its fees to what we believe is an absolutely ludicrous percentage we are thrilled to announce our new final value fee is 0% – it doesn’t get much better value than that!” the statement reads.
In one fell swoop, Quicksales has made it abundantly clear it aims to become a much more dominant player in the local field, going up against both eBay and Gumtree.
“We believe there’s an opportunity to offer a completely free selling platform to Australians. They shouldn’t have to pay for the privilege of selling online,” said James Curtain, General Manager of Quicksales, in an interview with the AIM Group.
“We want to overtake Gumtree. That’s why we’re here and that’s our ultimate objective. We have to make up for lost time. They’ve been in the market longer than we have. [This battle is] one that’s going to benefit Australians with better buying and selling than anywhere else.”
For some sellers, this may seem a dream come true – a place to advertise their products for free. However, others may question Quicksales’ motives. After all, how will the marketplace generate revenue if it isn’t charging its sellers anything? How long can it possibly hope to continue this tactic, which can be viewed as little more than a grab for marketshare?
UPDATE: General Manager of Quicksales, James Curtain recently responded to Power Retail’s request for comment, confirming the company’s revenue strategy.
“The final value transaction fee was only one of several means of generating revenue,” he says. “Quicksales also offers display and listing upgrades for sellers that want to gain added visibility. We also have our Q Shop offering, which gives sellers a virtual shopfront on Quicksales for as little as $5 per month.”