“Ideas are Nothing Without Execution,” Vinomofo’s CEO Talks Start-Up Tips

April Davis By April Davis | 08 Feb 2019

At this year’s Pause Fest, Vinomofo’s CEO, Justin Dry shared his top tips for entrepreneurs trying to get started in the fast-moving digital eco-system.

In a brutally honest speech, Dry spoke to attendees at the recent business event, Pause Fest to share his best advice for getting started, and making an impact in the current retail climate.

“The number of people that tell me they had the idea for Airbnb before Airbnb was a thing or Uber before Uber launched – so f***ing what… ideas are nothing without execution,” Dry said.

According to Dry the number one thing any aspiring business owner should do is to start. “As simple as it sounds, starting is the most important thing. “Don’t wait until you feel ready, just start.”

He also emphasised that you shouldn’t hold off launching your business because you don’t think it’s perfect yet. The more you review something, the more you’ll find faults in it, especially considering most people are their own worst critics. In Dry’s opinion, if you want to make it, you just have to get on with it.

“Don’t wait to get it perfect, just f***ing launch. Launch, learn, evolve, launch – you’ve got to do it that way because if you focus on perfection you’re never going to reach it.”

For those out there who are struggling to move past their desire to reach perfection, Dry says that being scared is natural. “Nothing great comes from being in your comfort zone”, he said. “The fear is always there, but you’ve got to shape up to it and step outside of it.”

This ties into his belief that no one is going to be good at everything, which doesn’t mean people aren’t capable of achieving great things.

“One of the biggest things that has helped me in terms of my own wellbeing and just being happier in every aspect of my life is that I don’t need to be good at everything. You hire around you. I’m not detail orientated; I’m a big picture guy. So I hire for my weaknesses,” he explained. “When you find good people, hold on to them, treat them well because they are rare.”

He does note, however, that being a boss isn’t always easy. People will disagree with your decisions, and regardless of how small or big you are, it will always be hard work.

“Not everyone is going to like you. And that is okay. The sooner you get this through your head, the better off you’re going to be. The more you grow, the more successful you become, the more you speak your mind, the more people are going to try to knock you down. Back yourself. And don’t let it bother you.

“Everyone always thinks – ‘it will get better when I hit $100,000 sales, or when I make my first million, or when I hire this person, or when I do this ….’ well, it f***ing doesn’t. It’s f***ing hard – the more you grow, the risks become bigger, the decisions become bigger, the more people are affected by your decisions. Accept this. Become comfortable with this.”

In closing, the online wine retailer’s founder said that business is hard, but if you don’t try, you’ll never know what you’re capable of.

“So let the negative thoughts slide on by without attaching your self-worth to them, keep your eyes on the prize and step the f*** into the arena. It’s time, there’s room, and you’ll be ok. I promise.”

Never miss our best stories. Sign up for Power Retail’s free weekly newsletter and find our daily stories on FacebookTwitterLinkedIn, and Instagram.