Homewares retailer Zanui has just launched their newly revamped website, designed to create a more fluid user experience for its customers and increase its cross-device functionality.
The improved homewares webstore features new visual and technological advances, and has implemented new features to make it easier for online shoppers to navigate and is more user-friendly.
Since its inception, Zanui has grown from an e-retailer for homewares and furniture, to become recognised as an inspirational online destination for home design and lifestyle in Australia.
The company says as part of its commitment to providing Australian online consumers with high quality homewares, Zanui has redesigned its website to provide a more fluid user experience for its customers, guiding them through its constantly growing product range, while harnessing new technology to speed up browsing time.
“With the new site, and the technology behind it, we’ll be addressing multiple internal and external issues to continually improve customer experience and satisfaction,” says Zanui’s head of engineering, Sheila Leon.
“Our focus was to improve on simplicity in terms of usability, functionality and product experience and I feel we have achieved that.”
Zanui has also addressed the needs of its rapidly expanding mobile and tablet audience with the new site revamp, creating smoother cross device functionality and consistency.
Zanui is also focused on inspiring customers in their lifestyle and interior design pursuits. The revamped website features a clean and minimalistic design; the interface more harmonious, colours are consistent and complimentary, with more appealing typography, buttons and notifications.
The homepage has been entirely redesigned allowing it to easily adapt to continuously evolving interior design trends. Customers now have quicker access to product lists with one or two clicks. In addition, there are be the inclusions of larger product images on both the category page (featuring three images per line) and product page allows for faster browsing.
Focus has been placed on the website’s navigation aspects. The search bar features prominently so customers can quickly and easily search for what they want. The menu also contains a comprehensive list of categories to guide users through a wide range of items to help them refine what they’re looking for.
A long list of products are combined to a header, to offer customers the chance to browse fewer pages while seeing more products, without losing sight of the main navigation menu. In addition, there aren’t any filtering options cluttering product browsing, however promotional filters are still clearly visible so customers don’t miss the chance to shop sales, access free shipping or discover new arrivals.
On the product page, delivery and returns information are customised by products, to provide the customer with all the details they need to order. On the same page, key information is accessible at a glance, and is detailed further down on the page for a convenient user experience.
When it comes to payment, Zanui’s new pkatform looks to be quite simple. The customer account offers easy navigation from the dashboard configuration to the order tracking, the coupon redemption has a prominent place on the cart page and the order tracking can show the origin and destination of each shipment on a map.
Zanui offers a specialised delivery and after sale care, tailored to each customer, with the aim of creating a positive user-experience. The company says it’s comprehensive product information and Australian-based customer care team work to ensure the brand offers a premium online and offline experience.
Since its launch in January 2012, Zanui has experienced continued growth in the online homewares retail sector. The company has invested heavily in technology to ensure it remains competitive within the e-Commerce space. Zanui currently sees over 480,000 unique visitors and 3 million page views per month. Zanui’s portfolio includes over 500 local and international brands.