Created to service the content and design needs of online and multichannel retailers, Power Content is produced by the same team behind Power Retail and the E-Commerce Leaders’ Playbooks. Helping clients to improve their stories, increase sales and solve the content ROI conundrum, Power Content is built on four key pillars of content marketing – Information, Inspiration, Validation, and Temptation – its methodology for success extends beyond mere words on a page.
Content is in Power Content’s DNA, and the company is determined to rid the universe of dis-content – the uninspiring, irrelevant and ineffective content littering the planet. Those who understand the value of quality content know it’s a key differentiator in building audiences, improving engagement and inspiring action.
With both the customer experience and discoverability defining success online, the best content wins – that’s what Power Content aims to deliver. Using the content-building skills and knowledge of best practices acquired through Power Retail, the company promises to deliver search-engine-optimised, conversion-optimised copy in the form required.
Whether it’s 10,000 product descriptions and related imagery, a range of how-to articles or a series of blog posts, Power Content’s extensive network of proven talent will deliver content to convert customers from browsers to buyers. Product descriptions start from $25 per item, while product imagery and touch ups are from $10 per item.
Power Content’s areas of expertise include but are not limited to: content marketing strategy; product descriptions; how-tos, tips and tutorials; product reviews; blogs and articles; press releases; e-newsletter content; social media content; website content; buying guides and eBooks; white papers and more.
Power Content monitors best practices in content, adapting to Google updates to ensure high rankings and enrich the customer experience.
Tel: 03 9585 9824