Visit Online Retailer to discover what strategies online and multichannel retailers are using to offer seamless experiences to their customers.
Australia’s love affair with digital is continuously growing. In the past 10 years, how we live has changed faster than in the previous 50 years combined, all thanks to digital. What we are seeing now is how our retail experiences are being rapidly disrupted by these technologies, all in the most fascinating way.
As the next generation of shoppers is set to become even more powerful, online and offline need to be brought together to enhance the customer experience through an innovative and technology-driven approach. To do so, retailers need to be one step ahead, delivering a product that demonstrates it is ‘where the future meets retail’.
Who is doing this already?
- Neiman Marcus
The American luxury specialty department store has created an innovation lab (iLab) in which they evaluate, design, test and pilot cutting-edge technologies and applications for luxury retail. Recent projects include the amazing Memory Mirror, 4K touch table look books, beacon-enabled holiday passes, intelligent mobile phone charging stations and digital directories for Bergdorf Goodman.
Neiman Marcus has taken into consideration when, how and what their customers want, and by infusing ideas and innovation into their business and by integrating customer-focused technologies, they have been able to stay on the leading edge.
- Mon Purse
The retail industry has been disrupted by empowered consumers and the rise of technology. Mon Purse has been able to capitalise on this and to bring it all together, allowing customers to create their own personalised and unique products.
Launched just 18 months ago, this start-up now turned omnichannel business, has combined 3D technology and fashion to allow customers to personalise their own products. Originally launched online, Mon Purse has now a flagship store and a successful partnership with Myer.
- Nude by Nature
This Australian natural brand is using advanced marketing techniques to encourage customer advocacy, organic brand growth and to roll out a presence in new international markets.
Nude by Nature have used the latest technologies to implement data-driven processes that place customer feedback and participation at the heart of decision making, and are focused on delivering excellent customer experience with great value, service and fulfilment.
Are you ready to embrace the future of retail?
The focus for brands is now fully on improving the retail experience for consumers. To find out more and gain further insights into how global and local brands have grasped the power of technology, visit Online Retailer Conference and Exhibition, on July 20th and 21st in Sydney. It’s where the future meets retail.
See the full program here.