US multichannel retailer, Things Remembered helps consumers celebrate life’s precious moments, while Compuware APM helps the brand celebrate sales success with high performance infrastructure.
Things Remembered, a US-based multichannel retailer of personalised gifts, operates over 600 retail outlets across 48 states, also offering a transaction website at the same time.
Over time, more and more of Things Remembered’s customers have shifted into online buying habits, requiring its website to have a solid, high performance foundation on which the retailer would be able to meet growing demand and consumer expectations, thereby ensuring ongoing sales and revenue growth – particularly during peak holiday periods.
“The greatest challenge today is the tremendous proliferation of multiple devices that the customers use,” Mark Lilien, CIO of Things Remembered told RIS News. “It is very challenging for any retailer economically to accommodate each browser and device to deliver a first class experience.”
The Key to Accurate Performance Upgrades: Testing
Previously, Things Remembered had faced numerous website outages whenever undergoing development initiatives. This time, the brand required it’s store to provide consistently positive experiences, including being able to withstand potential spikes in traffic during seasonal events and promotions – events that are further compounded by marketing initiatives designed to intentionally drive high levels of traffic to the website.
The only way to achieve these things would be to have its e-commerce platform and related systems tested using high-volume, virtual, real-world loads that would accurately mimic the various levels of activity expected. These tests would highlight any potential issues in critical applications, down to the specific line of code in some cases. For this reason, Things Remembered chose Compuware‘s Application Performance Management (APM) services to test and audit all critical systems.
“We know site performance directly impacts our business, so there was a lot riding on the performance of our website during the critical holiday season,” said Lilien. “The Compuware solution helped us triple the load that our site could handle giving us the confidence needed.”
“Overall, what’s absolutely critical to our business is that the performance experience we deliver when customers hit our site is absolutely fantastic. With Compuware’s web load and performance-testing technologies, we proactively ensured that holiday peak traffic did not negatively impact our online customers. Our investment in our early alert mechanism is every bit as strategic as the website itself.”