Recent changes in the e-commerce landscape have brought marketplaces sharply into focus for both brands and retailers. But what about the people who inhabit that landscape: the consumer? Simon Clarkson looks at changing consumer behaviours and the importance of online marketplaces.
Tink Taylor takes a look at how your website landing page can help increase customer engagement and drive more sales through your site.
How are retail marketplaces benefiting sellers? Simon Kelly, strategic partnerships manager at ChannelAdvisor, looks at how retailers can create a long-term strategy that will help drive success in a marketplace environment.
Retail no longer follows a traditional shopping model; it has become a truly omnichannel experience. Power Retail talks to three experts about how to leave a mark on consumers in an increasingly social media-oriented world.
Creating an authentic and exciting brand experience for your consumer is vital in order to leverage engagement and loyalty. But in a landscape where technology is developing at a rapid speed, how much emphasis should retailers be putting on things like AI and VR?
Google’s mobile indexing strategy is set to take over from desktop crawling, paving the way for a more mobile-oriented future.
Businesses that aren’t combining artificial intelligence (AI) technology, with a solid customer loyalty and retention strategy could be at risk of losing out on ongoing revenue streams, experts say.
What can retailers do to combat the rising number of returns within the fashion apparel industry? Kimberley Carr, CPO of Rakuten Fits Me, shares the strategies retailers can implement to address this.
The latest analysis shows that Venture Capitalists are leveraging the growing demand for online retail, especially in the APAC region.