Content… is it really the King of the digital marketing world? Nick Bendel looks at how online retailers can boost their rankings through content marketing.
Fastest? Cheapest? Most convenient? Research reveals what consumers really want from their last mile delivery experience.
Tom Christodoulou, the ANZ sales director & general manager at Zebra Technologies, looks at how mobile POS systems can help retailers stay connected in an increasingly omnichannel world.
Rebranding is just as important in today’s e-commerce climate as it has been in bricks-and-mortar retail over the last century. Tink Taylor from dotdigital looks at the rebranding process, detailing how he modernised his own company’s image.
Here’s a cold hard fact: 60 percent of online customers will abandon their carts if they’re not offered free shipping. If you think about all the time, effort and dollars it costs to bring each customer to your site, that statistic starts to sting.
Generation Z, defined as those born between 1996 to 2010, is well on its way to becoming the largest generation of consumers by the year 2020, which will have profound implications on retailers.
Despite all talk focusing on ‘the next big thing’, email is still central to everything we do. Are retailers failing to get the basics rights and missing out?
In the ‘Age of the Customer’ more organisations are recognising the need to build customer-centric businesses. What does this mean, and what mistakes should retailers avoid making?
Starting a successful online venture comes down to the age-old practice of adhering to supply and demand. If your prospective business plan involves targetting a gap in the Australian market and successfully filling it, you’re off to a good start.
New research has revealed that retailers and consumers feel very differently about the types of marketing communications brands are disseminating.