Bringing virtual customer service to the next level, Twitter aims to make it easier for retailers to turn negative Twitter rants around and deliver a positive online interaction for their customers.
In a global first, Myer teamed up with Twitter to be the first department store anywhere to leverage live 360 video on Twitter, to broadcast its Autumn Winter Fashion Launch, where customers could ‘see now-buy now’ via its online store.
Square have announced its new Build with Square payment APIs in Australia, empowering online and offline businesses with payment solutions to service omnichannel needs.
Global payments technology company Square launched its new contactless + chip card reader in Australia today, which may help bridge the gap with retailers who aren’t yet optimised for contactless payments.
Snapchat announced three new features that will give brands further reach to target consumers. The mobile app is pushing ad targeting.
Pinterest appears to be committing to social commerce, adding a shopping cart, enhanced search functionality, and expanding its Buyable Pins to desktop.
Twitter has officially ended its experiment with social commerce, announcing that it is canning its buy buttons and product pages.
A Snapchat board member has stated that shopping will soon be coming to the social media platform, with Snapchat looking to get in on social commerce.
Instagram has rolled out a 60-second video ad feature in an effort to further drive advertising revenue across the platform.