In November 2012 Braintree announced it was expanding to APAC, with its Sydney, Australia office leading the charge. Five years on and the company has successfully grown to over 40 markets, including New Zealand as well.
In 2012, traditional e-commerce was growing at lightning speed, but mobile was such a nascent concept that it seemed unimaginable. Thanks to payments solution provider Braintree’s early bet on mobile, it was fortunate enough to partner with innovative companies like Airbnb, in addition to some of Australia’s largest brands including The Iconic and JB Hi-Fi.
Five years later, we’re proud to have successfully grown to over 40 markets including New Zealand, accept more than 130 currencies, and continue to power innovative experiences for some of the largest mobile-first businesses in Australia and around the world.
“We’ve seen offline go online and online go mobile and now, we’re powering experiences like Guzman y Gomez’s mobile app experience by allowing its traditionally bricks-and-mortar customers to accept Apple Pay within their app,” the company told Power Retail. “We’ve also seen Australian m-commerce explode in the last couple of years with 48% of Australian smartphone users shopping on mobile at least once a week and 72% of Australians using mobile devices for payments. We also saw an uptick in on-demand services, from ordering a taxi five years ago to ordering everything from clothing, to food, to beauty services within hours, or even minutes, at a simple click of a button today.”
During this time, Braintree also made the decision to join the PayPal family. The company says it knew that its technology coupled with PayPal’s international reach and trusted brand reputation would allow it to create the platform that would eventually transform the way people transact online and on mobile. “We also knew that, together, we’d be able to offer even greater incomparable commerce experiences for customers around the world.”
This month, Braintree celebrates its fifth anniversary in Australia, and there are few milestones that it says it’s especially proud of:
- Crossing 1 billion global transactions quarterly as a company.
- Making Apple Pay and Android Pay available to its merchants in Australia and announcing that leading Australian taqueria chain and Braintree merchant, Guzman y Gomez, was one of the first to integrate. Today, Braintree enables merchants to accept the most popular forms of payments in one single, easy integration including PayPal, Apple Pay, Apple Pay on the Web, Pay with Google, and credit/debit cards.
- Watching its merchants grow with Braintree. “The success of our merchants has always been a primary driving force for us.” Over the years Braintree saw merchants like Harris Farm Markets partner with it to offer greater choice and security at checkout for its customers, while Marketplacer saw its business become more seamless, which in turn increased physical transactions on site by 300-400% year over year.
- Helping merchants expand internationally including AussieBum, HiSmile, Hearne, Zimmermann, Cue, Loving Tan, BNKR, One Teaspoon, Jayride, Cycling Express, Camilla, Sass & Bide, Institchu, Zanerobe and HotelQuickly — who Braintree have worked with since 2013.
As the company looks back on its last five years, it says it’s are proud of the growth and success that it’s seen, especially by merchants in Australia. “We would not be here today without the trust that our merchants have placed in us over the years and we love seeing them scale and succeed in different ways. There is a lot more for us to do but we’re excited to see what the future holds for us and can’t wait to continue to move the future of Australian commerce forward.”
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