Emarsys Deepens AI and Personalisation Capabilities

Power Retail By Power Retail | 24 Oct 2017

Global independent marketing platform company, Emarsys, has announced its new AI-optimised Web Channel product, strengthening its already deep and wide omnichannel personalisation capabilities.

Using this new Web Channel solution, which includes Emarsys AI Marketing (AIM) capabilities, Emarsys says its customers can now transform their websites into highly-personalised communication channels that are also natively integrated into their omnichannel platform.

The ability to roll out personalised campaigns more effectively using AI capabilities and more closely integrating with other channels, such as email, social media, ads and mobile, allows customers to increase conversion rates, retention rates and repeat transactions, as well as convert anonymous online visitors into loyal users. Indicative results attained by clients include increases in conversion rates of up to 400% and doubling both the number of webpages interacted with per session and the length of the sessions themselves. 

Emarsys clients already benefiting from the new AI-optimised Web Channel solution include Australia-based international fashion brand, Showpo; and Angela Bruderer, a Swiss household products and functional leisure clothing mail order company. For example, by targeting and treating website visitors differently with personalised content and offers, based on a clear understanding of their loyalty status through the CRM and real-time data.  

Emarsys is also announcing free availability of its proven AI-optimised Send Time Optimisation solution, as well as launching its new Relational Data segmentation capabilities. Both deepen personalisation capabilities on the Emarsys platform. 

The new Emarsys Web Channel solution is the next channel to benefit from the company’s AIM capabilities. It analyses real-time session data and historical CRM data, allowing customers to further personalise marketing campaigns on websites using the Emarsys platform, whatever the device being used. By avoiding IT implementation costs through the native integration with the Emarsys platform, Web Channel provides maximum flexibility to customer websites for personalising both content and delivery for new and existing visitors.

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